| Title | Journal of Advertising |
| Abbreviation | J. Advert. |
| Publication Type | Journal |
| Subject Area, Categories, Scope | Business and International Management (Q1); Communication (Q1); Marketing (Q1) |
| h-index | 132 |
| Overall Rank/Ranking | 705 |
| SCImago Journal Rank (SJR) | 2.911 |
| Impact Score | 8.98 |
| Publisher | M.E. Sharpe Inc. |
| Country | United States |
| ISSN | 15577805, 00913367 |
| Best Quartile | Q1 |
| Coverage History | 1972-2023 |
The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
Journal of Advertising is a journal covering the technologies/fields/categories related to Business and International Management (Q1); Communication (Q1); Marketing (Q1). It is published by M.E. Sharpe Inc.. The overall rank of Journal of Advertising is 705. According to SCImago Journal Rank (SJR), this journal is ranked 2.911. SCImago Journal Rank is an indicator, which measures the scientific influence of journals. It considers the number of citations received by a journal and the importance of the journals from where these citations come. SJR acts as an alternative to the Journal Impact Factor (or an average number of citations received in last 2 years). This journal has an h-index of 132. The best quartile for this journal is Q1.
The ISSN of Journal of Advertising journal is 15577805, 00913367. An International Standard Serial Number (ISSN) is a unique code of 8 digits. It is used for the recognition of journals, newspapers, periodicals, and magazines in all kind of forms, be it print-media or electronic. Journal of Advertising is cited by a total of 1156 articles during the last 3 years (Preceding 2023).
The Impact IF 2023 of Journal of Advertising is 8.98, which is computed in 2024 as per its definition. Journal of Advertising IF is increased by a factor of 2.01 and approximate percentage change is 28.84% when compared to preceding year 2022, which shows a rising trend. The impact IF, also denoted as Journal impact score (JIS), of an academic journal is a measure of the yearly average number of citations to recent articles published in that journal. It is based on Scopus data.
Impact IF 2023 of Journal of Advertising is 8.98. If the same upward trend persists, Impact IF may rise in 2024 as well.
| Year | Impact IF |
|---|---|
| 2023/2024 | Coming Soon |
| 2023 | 8.98 |
| 2022 | 6.97 |
| 2021 | 4.99 |
| 2020 | 5.27 |
| 2019 | 7.64 |
| 2018 | 3.86 |
| 2017 | 3.00 |
| 2016 | 3.34 |
| 2015 | 3.18 |
| 2014 | 1.77 |
Journal of Advertising has an h-index of 132. It means 132 articles of this journal have more than 132 number of citations. The h-index is a way of measuring the productivity and citation impact of the publications. The h-index is defined as the maximum value of h such that the given journal/author has published h papers that have each been cited at least h number of times.
The ISSN of Journal of Advertising is 15577805, 00913367. ISSN stands for International Standard Serial Number.
An ISSN is a unique code of 8 digits. It is used for the recognition of journals, newspapers, periodicals, and magazines in all kind of forms, be it print-media or electronic.
The overall rank of Journal of Advertising is 705. According to SCImago Journal Rank (SJR), this journal is ranked 2.911. SCImago Journal Rank is an indicator, which measures the scientific influence of journals. It considers the number of citations received by a journal and the importance of the journals from where these citations come.
| Year | SJR |
|---|---|
| 2023/2024 | Coming Soon |
| 2023 | 2.911 |
| 2022 | 2.606 |
| 2021 | 2.701 |
| 2020 | 3.092 |
| 2019 | 3.373 |
| 2018 | 2.086 |
| 2017 | 2.251 |
| 2016 | 1.980 |
| 2015 | 1.470 |
| 2014 | 1.189 |
| Year | Ranking |
|---|---|
| 2023/2024 | Coming Soon |
| 2023 | 705 |
| 2022 | 807 |
| 2021 | 718 |
| 2020 | 615 |
| 2019 | 534 |
| 2018 | 1280 |
| 2017 | 1126 |
| 2016 | 1433 |
| 2015 | 2480 |
| 2014 | 3361 |
Journal of Advertising is published by M.E. Sharpe Inc.. It's publishing house is located in United States. Coverage history of this journal is as following: 1972-2023. The organization or individual who handles the printing and distribution of printed or digital publications is known as Publisher.
Visit the official website of the journal/conference to check the further details about the call for papers.
The IS0 4 standard abbreviation of Journal of Advertising is J. Advert.. This abbreviation ('J. Advert.') is well recommended and approved for the purpose of indexing, abstraction, referencing and citing goals. It meets all the essential criteria of ISO 4 standard.
ISO 4 (International Organization for Standardization 4) is an international standard that defines a uniform and consistent system for abbreviating serial publication titles and journals.
If your research field is/are related to Business and International Management (Q1); Communication (Q1); Marketing (Q1), then please visit the official website of this journal.
The acceptance rate/percentage of any academic journal/conference depends upon many parameters. Some of the critical parameters are listed below.
It is essential to understand that the acceptance rate/rejection rate of papers varies among journals. Some Journals considers all the manuscripts submissions as a basis of acceptance rate computation. On the other hand, few consider the only manuscripts sent for peer review or few even not bother about the accurate maintenance of total submissions. Hence, it can provide a rough estimation only.
The best way to find out the acceptance rate is to reach out to the associated editor or to check the official website of the Journal/Conference.
Journal of Advertising latest impact IF is 8.98. It's evaluated in the year 2023. The highest and the lowest impact IF or impact score of this journal are 8.98 (2023) and 1.77 (2014), respectively, in the last 10 years. Moreover, its average IS is 4.9 in the previous 10 years.
The Journal of Advertising has an SJR (SCImago Journal Rank) of 2.911, according to the latest data. It is computed in the year 2024. In the past 10 years, this journal has recorded a range of SJR, with the highest being 3.373 in 2019 and the lowest being 1.189 in 2014. Furthermore, the average SJR of the Journal of Advertising over the previous 10-year period stands at 4.9.
The latest h-index of the Journal of Advertising is 132.
The Journal of Advertising is published by the M.E. Sharpe Inc., with its country of publication being the United States.
The Journal of Advertising is currently ranked 705 out of 27955 Journals, Conferences, and Book Series in the latest ranking. Over the course of the last 10 years, this journal has experienced varying rankings, reaching its highest position of 534 in 2019 and its lowest position of 3361 in 2014.
The standard ISO4 abbreviation for the Journal of Advertising is J. Advert..
Journal of Advertising is classified as a journal that the M.E. Sharpe Inc. publishes.
The Journal of Advertising encompasses the following areas:
For a more comprehensive understanding of its scope, check the official website of this journal.
The Journal of Advertising is assigned the following International Standard Serial Numbers (ISSN): 15577805, 00913367.
The best quartile for the Journal of Advertising is Q1 (2023).
The Journal of Advertising coverage history can be summarized as follows: 1972-2023.
| Journal/Conference/Workshop/Book Title | Type | Ranking | Publisher | h-index | Impact Score |
|---|---|---|---|---|---|
| Proceedings of the ASME Turbo Expo | conference and proceedings | 17577 | 54 | 0.00 | |
| Revue Francophone des Laboratoires (discontinued) | journal | 23244 | Elsevier Masson s.r.l. | 8 | 0.00 |
| Child and Family Social Work | journal | 8089 | Wiley-Blackwell Publishing Ltd | 75 | 2.10 |
| Marine Biology Research | journal | 14120 | Taylor and Francis Ltd. | 45 | 1.02 |
| Proceedings of the Technical Association of the Graphic Arts, TAGA | conference and proceedings | 30903 | Technical Association of the Graphic | 8 | 0.00 |
| Indian Phytopathology | journal | 15501 | Springer Nature | 16 | 1.09 |
| Journal of Immigrant and Refugee Studies | journal | 8890 | Routledge | 36 | 2.04 |
| Journal of Medical Toxicology | journal | 7459 | Springer New York | 58 | 1.58 |
| East African journal of public health | journal | 19634 | East African Public Health Association | 23 | 0.00 |
| English Literary Renaissance | journal | 25777 | University of Chicago Press | 20 | 0.36 |
| Year | Impact Score (IS) |
|---|---|
| 2024/2025 | Coming Soon |
| 2023 | 8.98 |
| 2022 | 6.97 |
| 2021 | 4.99 |
| 2020 | 5.27 |
| 2019 | 7.64 |
| 2018 | 3.86 |
| 2017 | 3.00 |
| 2016 | 3.34 |
| 2015 | 3.18 |
| 2014 | 1.77 |
